A blog help post from me today: SEO for beauty bloggers. I had the idea to post blogger SEO tips some time ago but I think I felt kind of nervous about it. I’m generally not great at explaining things and I’d hate to wrongly advise someone but it felt wrong to have all this knowledge and not be able to share it!
Disclaimer: While I work in an SEO and online marketing role and would consider myself very knowledgeable on the subject, I’m sure I don’t know everything that there is to know, especially with regards to the WordPress platform. Everything in this post is intended to be taken as advice and is open to discussion.
Now we’ve got that out of the way, I’ll start with a quick explanation of what SEO actually is. SEO stands for search engine optimisation and is the process of making a webpage more visible to search engines like Google, Bing and Yahoo.
The content you publish is the top ranking factor for SEO. Search engines look to fulfil search queries with the best and most relevant results possible. Therefore, it’s important to consider what content searches want.
The best advice I can give you if you are a small beauty blogger like myself is to look for search terms that aren’t already answered elsewhere on the Internet if you want to bring in more search traffic to your blog. For example, one of my most popular posts is my De’lanci Nocturne palette review because hardly anyone else is talking about it.
That doesn’t mean you shouldn’t write about popular products, of course you should! But it’s just something to think about as a good way of generating traffic.
After content, I’d say your page titles are the second most important factor. Search engines use your title to help them understand what your page is about. Therefore, if your post is a palette review, ‘[name of palette] review’ is the best title you can give it for SEO.
It can be tempting to give it a more exciting title like ‘The only palette you’ll need this summer,’ but you’re missing an opportunity to point search engines in the direction of your page.
Many people think of keywords when they hear SEO and that’s definitely a factor but actually has less significance than you might think.
Keywords are important but stuffing your page with related phrases is not suddenly going to make you outrank high authority websites. Search engines are generally smart enough to see past keyword stuffing and it’s always wise to write your content for humans rather than Google bots.
That said, you should definitely include a keyword phrase. If your blog piece is a review, make sure you say it’s a review! This should be in your title as discussed above but also adding a small introductory sentence to your content such as ‘Today I’m posting a review of [product]’ will help.
Image alt tags
I’m guilty of ignoring this one myself if I’m in a rush to get a post up, but filling this box in for every image you post helps search engines read what your images are. This is another opportunity to use your targeted keyword phrase, but don’t use the same phrase repeatedly!
Page load speed
There are many factors that affect how fast a website loads, but the culprit with beauty blogs is often image size. If you post a lot of high quality images, you’re going to slow the load speed down, and this can lead to lots of clicks on that back button as impatient searchers aren’t going to wait around for your content to load.
This suggests to search engines that your blog isn’t what searchers are looking for and can result in lower rankings so it’s an important one to consider!
The easiest fix is to make sure you resize your images before you upload or you can even compress them to reduce the size as much as possible (link in resources list at the bottom!)
You might have noticed that I’ve split this post into sections and given each section a heading describing what it’s about. Doing that makes it as easy as possible (both for search engine bots and for humans) to read your content.
It’s a grey area whether search engines can read your headings in hierarchy order (H1, then H2, then H3 etc.) but I wouldn’t recommend you litter your posts with unnecessary headings!
Placing natural links from your new content to an existing post is another way of telling search engines what content is about. But don’t just throw your links in, make sure you use accurate anchor text. For example, if I were to link to my Primark PS…Pure Glow Highlighters Review, that’s exactly how I’d do it. Using ‘click here’ or similar won’t do you any SEO favours!
As well as internal links, having other website linking back to you is a good indicator of high quality content. The process of acquiring those links can be rather shady, however, and isn’t something I’d recommend you invest time in. The idea is that your content should be so good, everyone will want to link to it naturally!
If you do want to explore this area of marketing your blog, guest posts and affiliate schemes are good options to consider.
- Always write your content for humans first. If you see an SEO opportunity, great but don’t overdo it!
- Not everything you write will have search value and that’s okay! Don’t try to force keywords into something that doesn’t need it. For example, it’s fairly unlikely that your monthly favourites post is going to bring in much organic traffic because no-one is looking for it.
- If you find a search term you think you could rank for, why not trying Googling it yourself first? This should give you an idea of the type of content that already ranks.
Keywordtool.io– allows you to enter a search phrase and find out what related terms people are looking for
JPEG compressor– allows you to compress JPEG images to reduce their size
Google URL Index– part of Google’s Search Console resource that allows you to submit a page to be processed by Google faster
I hope you found this post useful! I don’t post a lot of blog-related content but let me know in the comments if you want me to post anything else like this or more details.