I believe the No7 Airbrush Away Finishing Powder is the same product named the Lift & Luminate in the US but I can’t confirm if the formula is exactly the same. I wanted to try this mostly because Jessica Braun on YouTube mentioned the US version as a dupe for the amazing Charlotte Tilbury Airbrush Flawless Finish Powder and (spoiler) I have to agree with her.
The No7 powder is housed in a gorgeous mirrored compact. It looks very pretty but it does attract dirt and fingerprints easily. Inside, you get a mirror and the powder pan embossed with the logo. I do wish No7 did refills for products like this that come in large compacts or made the packaging more economical but it does look very pretty.
The No7 Airbrush Away powder retails for £13.50 in the UK and is available from Boots for 10g of product. I’ve always considered No7 to be a fairly mid-priced brand- not the most affordable but not super expensive either and I think it’s appropriate for their target market.
Much like the Charlotte Tilbury powder, this finishing powder is very soft and fine and gives that smoothed over, airbrushed look when applied lightly. I really like it for under my eyes where powders can look dry and cakey if I’m not careful. I no longer have the CT product to compare but from memory I do think the overall effect is very similar.
Overall, I think this is a lovely pressed powder to have whether you think it’s a dupe of the Charlotte Tilbury one or not. In this case, I don’t think it’s something that was intended as a dupe as I know people can take issue with that, I think they’re just both great products and I would recommend trying this out if you’re in the market for a setting powder.
Pick it up from Boots here (affiliate link)